THE SHACK

[dystopia]

WTF?  Radio Shack is trying to rebrand themselves as THE SHACK?


RadioShack Invites Consumers to Rediscover 'THE SHACK' Through New Brand Creative Platform
http://finance.yahoo.com/...9264251.html?x=0&.v=1

...Our customers, associates and even the investor community have long referred to RadioShack as 'THE SHACK,' so we decided to embrace that fact and share it with the world," said Lee Applbaum, RadioShack's Chief Marketing Officer.
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[MFAWG]

[dystopia]

Damn, I'm going to be up in San Francisco tomorrow night.  Looks like I'm going to miss the Netogether by a couple of days.  Sounds like something funny to witness.


http://www.radioshack.com/theshack/
To bring the new creative strategy to life, RadioShack will host Netogether, a three-day event taking place in New York City's Times Square and San Francisco's Justin Herman Plaza on August 6, 7 and 8. The event will connect the cities with two, massive, 17-foot laptop computers with webcams that allow live video and audio exchanges. Netogether will feature live music, celebrity appearances and unique contests to demonstrate how technology can keep people connected - even 3,000 miles apart. Consumers are invited to visit the event and chat with friends or family via the laptops, or to join in the conversation online at www.radioshack.com/theshack, where they can offer real-time comments on the live video feeds.