The Beaver Magazine

[dystopia]

Canada history magazine drops double-entendre name
http://ca.reuters.com/art...ews/idCATRE60B3ZH20100112

WINNIPEG, Manitoba (Reuters) - Canada's second-oldest magazine, The Beaver, is changing its name because its unintended ****ual connotation has caused the history journal to become snagged in Internet filters and has turned off potential readers.
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"Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about," said Reid, adding he has mixed feelings about the name change. "For whatever reasons, they are turned off by the name."
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[gleek]

"Thanks! I just had it stuffed." surrenders

[twoiron]

If they're offended by that, then they'd probably be outraged at the TV Commercial that gets played here for "Feminine Hygene Products", where the "Hero" in the ad is a Beaver - of the "I just had it stuffed" vairiety..