LOL, Chuck E Cheese = Pulp Fiction...

The first Chuck E. Cheese's was opened in San Jose, Calif., in 1977 by Nolan Bushnell, founder of the Atari videogame company. He thought there weren't enough places where young people could play games in a family atmosphere, according to a company history.

To appeal to adults, about 70% of the chain's locations serve wine and beer. Some city officials have pinpointed that as the main cause of the fighting. Milwaukee Alderman Tony Zielinski called for the removal of Chuck E. Cheese's beer-and-wine license in 2006 after he received police notification and complaints from constituents about fighting there. The company stationed armed security guards inside the restaurant in an effort to make it safer.

"It was like something out of a Quentin Tarantino film," says Mr. Zielinski, referring to the "Pulp Fiction" director. "What parent is going to take their kids to a place where there is alcohol and pistols being brandished?"