People prefer Hardess Biscuit Holes

Another Hardee's promotion has been rejected as too racy for North Carolina's conservative consumers.

The Rocky Mount company that is Hardee's largest franchisee is angry about TV ads for the fast-food chain's new Biscuit Holes.

Boddie-Noell Enterprises, which owns nearly 350 Hardee's, is refusing to run the ads, which also are drawing fire from the Parents Television Council.

The ads ask customers to help name the sweet treats, and offer suggestions such as "iced B-holes." In one ad, customers doing taste tests are asked to choose between the "A-holes" and the "B-holes."
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The ads are aimed at Hardee's "target audience of Young, Hungry Guys," she said in a prepared statement. "We do not aim to exclude or offend any other group with our efforts, but merely to appeal and amuse a very specific audience."

Another new Hardee's promotion involves using actresses dressed as French maids on segways to promote the chain's new French Dip Thickburger.

Nothing will ever surpass the brilliance of Big Buckin' Chicken.