I also enjoy Studio 60. Unfortunately I think it's too intelligent (not to mention too liberal) for Middle America to latch on to. I doubt it will run beyond this season.
I ain't too smart and I ain't too liberal, but I like the show. Good characters, crisp writing. I hope it finds a way to stick around. Another Sorkin creation, The West Wing, has found a loyal viewership, though I'm not counted among the viewers.